We are living in a post-distributor age. Gone are the days of cajoling distributors in representing your products to customers—often poorly. The best businesses of today make it easy, comfortable, and fast for customers to buy actually what the want and how they want it.
A friend of mine in Australia told me how he just bought a new Mini car completely online. He never visited a car dealership. Never test drove the car. He configured all the options online. It was delivered to his house, and he loves it.