Currently ranked at number 11, Kei Nishikori is poised to become the first Japanese tennis player to enter the top 10 in the world. Prior to Nishikori, no Japanese tennis player had ranked higher than 46. So for a while, Kei had a much hyped goal to beat that record dubbed ‘Project 46.’ Now ‘Project 46’ has become ‘Project 10.’
Kei Nishikori recalls ‘Project 45’ as being “no pressure” for himself, as if playing tennis had been “just a hobby.” Not so for Project 10.‘ And what comes after ‘Project 10?’ `Perhaps ‘Project 1?’
In business, we set lofty goals for ourselves and our companies, and often achieve them. But what next? Do you feel that you have arrived and then simply remain there? Success is not a point of arrival, but rather a continuous striving for the next level.
So what was your ‘Project 45?’ and do you now have a ‘Project 10?’ Like Kei Nishikori, keep striving, so that all your past successes feel like they were just a hobby.