New CEO Manifesto

Are you are new to your role as CEO in Japan, or have you been a CEO for a while?

Below are ten pieces of advice for CEOs in Japan based on issues most frequently raised with me.

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Provoke Your People

If you want to achieve dramatic change in mindset and behavior, the fastest way is through provocation. By provocation, I mean deliberately evoking a visceral emotional response in others. There is nothing wrong with provocation if you do it right. It’s just that, as a leader, you ought to be provocative, but never a provocateur—the two are not the same.

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