As we emerge from the state of emergency and enter a period of recovery, now is the time to make your business thrive, not just survive. Below are five behaviors of my most successful clients that have helped them hit the ground running and stay at the top of their game.
We are living in a post-distributor age. Gone are the days of cajoling distributors in representing your products to customers—often poorly. The best businesses of today make it easy, comfortable, and fast for customers to buy actually what the want and how they want it.
A friend of mine in Australia told me how he just bought a new Mini car completely online. He never visited a car dealership. Never test drove the car. He configured all the options online. It was delivered to his house, and he loves it.
As I boarded a Japan Airlines international first class not long ago, a cabin attendant at the entrance to the aircraft greeted me in Japanese with, “Dr. Bleistein! We’ve been expecting you!” rather than the typical, “Welcome aboard, sir!” in English. Not only did she know my name, but also presumed correctly that I speak Japanese, when typically the presumption would be that I don’t.
Leaders cannot engage people. People must engage themselves. All a leader can do is clear the way. Despite this, I often find overreaching conclusions from employee engagement surveys about leader’s capability that ought not be drawn, and decisions based on those conclusions that ought not be made.
Engagement is either in the nature of a person or it is not. Some employees will never be engaged no matter what you say or do because the business you want is not what they want. That’s fine, but perhaps they should be in a different role or in a different company. Other employees are simply disengaged from life, not just from your business specifically. You cannot fix that.