Culture Change Manifesto

I define culture as norms of behaviors based on shared beliefs. When a leader says he or she wants to change the culture of his or her company, the ultimate goal is always to change norms of behaviors.

If I want to understand the culture of a company, all I need to do is observe which behaviors are encouraged and rewarded, which are discouraged and penalized, and which are the behaviors to which people are indifferent. I can understand the beliefs that drive those behaviors by asking questions.

Continue reading