Start With Strategic Absolutes

Any business, in any situation, in any market always has multiple options for a strategic direction that are all good. It is a terrific boon to buy-in when your leadership team can come up with a strategic direction that matches yours without you having to tell them what your vision is.

However, that rarely happens on its own.

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Market Entry Manifesto

Last week, a reporter from The Telegraph in the UK contacted me for my views on the challenges of market entry in Japan.

My market entry manifesto is below:

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Identify Cause. Never Presume.

The CEO of a well-known US company in Japan contacted me recently to ask whether I thought flatter organizational structures are better than more hierarchical ones. He learned that vital information from the ranks was not getting to him fast enough and thought that a flatter structure might resolve the problem. He was, in fact, asking the wrong question, because his question presumes cause is organizational structure, whereas it might not be.

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